WHEN KIERSTEN HATANAKA DECIDED TO OPEN A WOMEN’S CLOTHING STORE IN STRATFORD, SHE HAD A KEEN VISION IN MIND: TO CREATE A MINDFULLY-CURATED BOUTIQUE THAT SPECIALIZED IN SUSTAINABLE PRODUCTS (CLOTHING, APOTHECARY, SKINCARE, HOMEWARE, AND ZINES TOO) SOURCED FROM ETHICAL, WOMEN-LED BRANDS. PRODUCED IN SMALL BATCHES. MADE TO ORDER. AND SIZE-INCLUSIVE TOO. THIS SUMMER MARKS TWO YEARS SINCE KIERSTEN OPENED THE DOORS AT ÅNDE (WHICH MEANS ‘TO BREATHE’ IN DANISH) – HER FLOURISHING BOUTIQUE THAT REMAINS TRUE TO ITS ORIGINAL MANDATE. A SOPHISTICATED SHOP THAT DOES THINGS DIFFERENTLY. LIKE ÅNDE’S BUY-BACK PROGRAM (THAT ALLOWS CUSTOMERS TO ‘SELL’ PRODUCTS PURCHASED AT ÅNDE BACK TO THE STORE FOR CREDIT). AND ITS REPAIR PROGRAM (THAT ENSURES THAT WORN AND TORN CLOTHES PURCHASED AT ÅNDE ARE MENDED TO INCREASE THEIR LIFESPAN). A RADICAL VISION. A FANTASTIC BUSINESS. VISIT ANDETHESTORE.COM
26 Ontario St Stratford ON
andethestore.com
