GETTING TO KNOW: MARKET CO 

INTERVIEW & PHOTOS BY CAI SEPULIS 

‘OUR SLOGAN IS SIT-SIP-SHOP,’ DEJANA POGRMILIOVIC TELLS ME WHEN WE SIT DOWN TO CHAT ABOUT MARKET CO, HER UNIQUE CAFÉ/BOUTIQUE IN IN GUELPH’S MARKET SQUARE THAT FEATURES A BIT OF EVERYTHING FROM DRINKS, FOODAND COFFEE TO JEWELLERY, CLOTHING AND FOOTWEAR. HAVING GROWN UP IN BOSNIA, WHERE SHE WATCHED HER PARENTS RUN THEIR OWN HIGH-END BOUTIQUE FEATURING ONLY INDEPENDENT DESIGNERS, DEJANA ALWAYS DREAMED OF OPENING HER OWN SIMILAR-STYLE BOUTIQUE IN CANADA WITH HER HUSBAND, DRAGAN. I WAS EAGER TO HEAR MORE. HERE’S WHAT I LEARNED: 

WHAT MAKES MARKET CO SPECIAL? 

At Market Co we work directly with independent designers who release very small collections and unique pieces. Our café and bar are incorporated into the whole concept. You can come in, have an amazing latte or glass of wine with a friend, and just enjoy beautiful things. 

HOW WOULD YOU DESCRIBE MARKET CO’S STYLE? 

Market Co’s style is contemporary. We feature different, unique styles that complement a woman’s figure. We collaborate with our designers throughout, from brainstorming and initial drawings to production. 

WHAT ARE SOME FAVORITE BRANDS/DESIGNERS YOU CARRY?
We represent Canadian and world designers. The Zeyzani collection – by far the most comfortable footwear ever – is exclusive to Market Co. Because everything they produce is hand crafted, our clients have the opportunity to contribute to the design of their own shoes and boots. 

In terms of clothing designers, we work with Hillary MacMillan, Vasiliki, Inna Clothing Co., DNK Studio, Fasada Studio, Scarlett, Miro Misljen. We are always adding new collections and introducing new and emerging designers. 

WHAT MAKES YOUR REGULAR CUSTOMERS KEEP COMING BACK?Dragan and I treat our clients like family. We connect with everyone who enters our doors. Our goal is to create a very relaxed, almost home-like atmosphere and I believe we truly accomplish that. Our regulars come back over and over again to experience the difference. 

WHAT IS YOUR MANTRA WHEN IT COMES TO CLOTHING? To me, dressing is an art. I’ve always had an eye for style and expression. I believe in clothes that complement a woman’s body type and nourish her feminine side. Playing with colours is definitely important. I find that when I’m in not such a great mood I’ll always choose black and gray, but truly the moment I put on a dress in a vibrant colour, the smile on my face just appears on its own. 

ANY TIPS OR UNDERRATED ACCESSORY TO HELP STYLE-UP AN OUTFIT?I think silk scarves are underrated. Add a little funky silk scarf around your neck, and funky earrings, and your outfit will rock