GRAFFITI MARKET: WELCOME TO YOUR NEW LOCAL

WORDS AND PHOTOS BY CHRIS TIESSEN

‘It’s even better than I thought it could be,’ I blurt out to restauranteur Ryan Lloyd-Craig between bites. ‘And I expected it to be pretty incredible.’ I chew some more, and thenlook down at my hands. They’re definitelyactive participants in this experience. Melted mozzarella and brick cheeses run downmy index finger. Caramelized onion clingsto my thumb. I feel a bit of what must be braised collard greens on my face. ‘You’ve gotsomething on your cheek,’ Ryan confirms witha grin, before adding: ‘It’s never easy eating one of these things neatly.’ Nor should it be.

One of these things? Pizza. Detroit-style. Something I’ve been dying to try since Munchies’ Frank Pinello did an episode of

‘The Pizza Show’ on the Motor City and its own unique pies. Extra thick but amazingly light crust with a crispy caramelized bottom. Toppings layered upside down. Rectangular- shaped from the blue steel pans in which they’re baked. I’m beginning to understand whymymom–abitofafoodieherself– declares this pizza to be the most delicious in town. (She, of course, eats it with a knife and fork.)

I take another bite. And let rich flavours ofpulled chicken and smoked bacon dance around in my mouth. Barbecue sauce mingled with roasted garlic aioli threatens to move from my palm down my wrist. ‘We make it in-house,’ continues Ryan, referring to the delicious sauce, ‘with our coffee porter. Whichwe brew in-house.’ He pauses, before adding:‘With coffee beans that are roasted in-house.’A veritable circular food economy, then. AtKitchener’s Graffiti Market – the most recentbrainchild of Ryan and his Ignite Restaurant Group business partner (and brother-in-law), Neil Huber.*

The space is definitely something to writehome about. Indeed, with 10,000 square feet of craft brewery, bottle shop, produce market, vinyl outlet, ice cream parlour, pop-up stall, swag post and, let’s not forget, restaurant,Graffiti is in a category all its own. ‘And that’snot including the roastery and bakery just across the hallway,’ adds Neil, who has joined us for lunch. Bonkers.

I wipe my hands on a napkin and take a swig of something special: an ‘Iron Horse Trail’ IPA brewed (you guessed it: in-house) by Graffiti Market’s very own Red Circle Brewing Co, and named after the converted railway line that runs beside the place. I’m swept away by waves of tropical fruit with citrus and peach undertones. I look across the restaurant toward the brewery, which takes up a substantial portion of the far-left corner of the space, and spot Red Circle head brewer Brett Croft – perfectly cropped jet-black beard and all – and his right-hand man, the hulking Shane Denison, hard at work. I catch Brett’s eye and, before I know it, he’s on his way over with samples for the table.

First up: ‘Isla,’ a wet hopped pale ale that’s brewed, Brett tells me, ‘with New Zealand rakau hops.’ Stunningly good. Next on board: ‘Cherry Blaster’, a gose with lactobacillus, coriander and sea salt. And cherries. Lots of cherries. ‘Brewed with our friends at NickelBrook,’ Brett notes of the stuff as he handsme a small glass. ‘We aged it with three hundred pounds of Niagara sour cherries before dry-hopping it with galaxy and citra hops.’ As I attempt to envision what three hundred pounds of cherries might look like, Ignite Restaurant Group’s culinary director, Brian McCourt, who’s also joined our table, jumps into the conversation: ‘We try to incorporate as many of Brett’s beers into ourrecipes here at Graffiti as possible. From the[aforementioned] barbecue sauce made with our porter, to our house mustards fermented with Brett’s pilsner, to our mussels prepared with his blonde ale, to our bread baked with his porter – we try to maintain as much of a circular food system as possible.’

Brian continues: ‘What we’ve got here is special. A restaurant with its own brewery. A brewery with its own roastery. A roastery with its own bakery. A bakery with its own produce market. And a market with its own restaurant. All collaborating with each other in a way that hasn’t been seen in these parts – or almost anywhere, for that matter.’ Incredible, really. And spectacularly ambitious.

‘It wasn’t always supposed to be this big,’ Ryan remarks as he catches me gazing across the impressive space – which is itself planted

firmly inside the even bigger expanse of Kitchener’s magnificent Catalyst137 maker space. ‘In fact,’ he notes, ‘our first visions of Graffiti Market were for an intimate pizzajoint at another location altogether.’ Ryan continues: ‘But the concept kept growing, and then the opportunity to locate at Catalyst fell into our lap.’ He pauses, before adding: ‘It’s a good thing we went this big because even with a capacity of over three hundred we’re getting slammed every Thursday, Friday and Saturday nights. Folks are waiting for tables up to forty-five minutes. And coming back again the nextnight – with friends.’

As I finish the last piece of my Detroit-style pizza and nod in affirmation, I recall a linefrom Shakespeare’s Romeo and Juliet: ‘He thatcannot lick his fingers goes not with me.’ Ihave no trouble at all understanding why folks line up here, every weekend, for all of this.

Graffiti Market 
137 Glasgow St Suite 385, Kitchener 
graffitimarket.ca

T: @graffiti_market
IG: @graffiti_market
FB: @thegraffitimarket

spot_imgspot_img

Join our mailing list

Related articles

HONEST TIME: A CONVERSATION WITH MAKOTO WATCH COMPANY FOUNDER RYAN LECLAIR 

Travel tends to sharpen taste. It introduces new ideas, uncovers unforeseen obsessions, and offers the occasional epiphany – nudging your sense of beauty and your grasp of craftsmanship in new directions. For Ryan LeClair, founder of Makoto Watch Company out of London, Ontario, it was travel – and specifically a trip to Japan – that transformed his infatuation with watch collecting into his initiation of a brand built on craft, restraint, and everyday practicality.

BUILT ON BOOKS: THREE FOUNDATIONAL SHOPS IN UPTOWN WATERLOO 

Almost nothing we carry defines us more clearly than the books in our bags: tactile objects filled with ideas and stories – testimonies to time well spent. They tag along with us, mark our days, and shape the rhythm of how we move through the world. In Uptown Waterloo, three long-standing independent bookstores – Carry-On Comics & Books (46 years young), Words Worth Books (42 years), and Old Goat Books (25 years) – offer distinct ways to build this bracket of everyday carry: a nostalgia-driven comic haven built for the thrill of discovery, a curated literary hub grounded in conversation, and a densely-packed used bookstore where the search is part of the reward. Together, these enduring fixtures map a reading life – charting not just what we read, but how we come to find it.

WHAT TOQUE CARRIES: INSIDE CHRIS’ FIELD KIT 

In my line of work – as writer, photographer, editor, regional explorer – EDC isn't a trend. It's infrastructure. Most days I'm in motion: tracing backroads toward a brewhouse, mapping my way to an artist's studio, or sliding into the corner of a coffee shop where I turn field notes into final copy and RAW files into photographs that will pop on paper. My office is wherever I set my bag down. My tools make it possible.

THE BAKER AND THE VILLAGE: FALLING FOR TERROIR IN HESPELER 

WORDS & PHOTOS BY CHRIS TIESSEN On a nondescript stretch...

LIGHT CARRY: A HANDFUL OF STRATFORD & PERTH COUNTY’S GO-TO TAKEOUT JOINTS 

Stratford – and, by extension, Perth County – lends itself to takeaway. A coffee to carry, a sandwich in hand, something sweet tucked alongside – then out into the streets for window shopping, into the theatres for a performance, or down to the riverbank for a nosh.
spot_img
Chris Tiessen
Chris Tiessen
Chris Tiessen is co-owner of TOQUE Magazine, where he works as a writer and photographer covering food, culture, travel, and life across Ontario.